As an online retailer, you can make a lot of mistakes. Because, unlike in brick-and-mortar retail, in the worst case the customer is with one click at the competitor. This is how you make the customer happier with little effort.
There are countless studies that are on the trail of customers in online retail. Studies that are supposed to detect how much you can take the customer by the hand and educate them to order, but which also show that many customers keep staying with their usual portals because they have got used to their workflows. Many bad habits and mistakes by the shop operator could be avoided by making a few preliminary considerations when setting up the shop and by choosing the right tools. Here you can find out which mistakes you shouldn’t make as a shop operator if you want to make it as easy as possible for customers to shop with you.
Mistake # 1 – Bad Product Descriptions
The product description is the basis for the customer to decide whether he wants to buy the goods from you or not. So make sure that everything is right here – not only is the content correct, but the customer also finds what he needs right away. You can find out over time with A/B testing. Make sure you do a good on-site search and remember that a good and meaningful product description will help you increase conversion. Also, keep in mind that an incomplete description that raises questions will help the customer get the missing information elsewhere. And if he does that on the website of a competitor, he will also perceive his website as trustworthy.
Read more: https://www.codecreatorsinc.com/seven-e-commerce-mistakes-should-be-avoided-2020/
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